Roxy™
Rich flavour, pretty pink-red colour
Roxy™ is a premium New Zealand-grown apple variety developed over more than 20 years, known for its vibrant pink-red colour and rich flavour derived from heritage Gala genetics. It is an early-season apple harvested from early to late February, about a week ahead of Royal Gala, making it attractive to premium market channels seeking distinctive appearance and taste.
Key selling points:
Z-Pack (18 KG) and 2LZ (9 KG) with Roxy branding
Arrivals before Royal Gala
High-colour, medium-size, sweet-crunchy apples
Excellent storability
Flavour profile:
Grown in Takaka Hills, Tasman Region
Roxy apples are grown in the Tasman region of New Zealand, where free-draining soils, high sunshine hours and cool nights support strong colour and firm texture. These conditions deliver consistent fruit quality from the orchard through packing, helping Roxy perform reliably across early-season export programs.